Motivated to tackle the shortcomings of modern life, mother-daughter founding team Edith Cooper and Jordan Taylor set out to create a wholly unprecedented experience: a collective for the curious. Working in close collaboration, Grammar defined the brand strategy, verbal identity, messaging, visual identity, and digital experience for Medley — a membership of engaged people who come together monthly to reflect, explore, and grow. Launching in NYC, Medley is designed to bring vibrancy to our everyday lives, celebrating community, conversation, and personal development.